J.Crew On Film

The situation—

J.Crew was looking to tell their story of how quality is the thing that ties their entire brand together—from materials, to design, to manufacture, all the way to the customer.

The challenge—

The brand had spent years competing for the middle tier of fashion, yet had consistently used higher quality materials. How could we tell a story that hadn't changed in a fresh new way?

The solution—

We created a content campaign centered around stories of quality: we visited craftsmen, talked to designers, and spent time with Jenna Lyons, then brought the stories to life through videos and blog posts.

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↳ Holy Jackets

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↳ Pretty Swell

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↳ Shiny Ponies