Kith X Asics Super Green

The situation—

Kith is a boutique New York sneaker retailer and the brainchild of owner and sneakerhead Ronnie Fieg. Their non-traditional storefront in NoHo offers a unique opportunity to have fun with a drop.

The challenge—

Super Green, a collab with Asics, was going to be big news for fans of the Japanese streetwear brand. Kith tasked our team with doing something big and memorable with their space for the day of the launch.

The solution—

Taking full advantage of the courtyard, bleachers, and surrounding space, we created a launch design in less than a week that took the Super Green name to heart.

With time and budget both tight, our team kept materials simple and focused on working with the environment at hand, taking over the narrow brick courtyard.