The situation—
With the end of manned missions for the foreseeable future, NASA was faced with a real problem: how to maintain high levels of public interest and curiosity about the wonders of our solar system without the drama of human connection.
The challenge—
Design a web platform and content series which captures the spirit of exploration and adventure, while maintaining interest over the course of a nearly 3 year trip to our system's largest and most mysterious planet, Jupiter.
The solution—
A flexible platform which has undergone several design evolutions as the mission unfolds, the site contains a narrative journey told in video, animation, and interaction, along with features never seen in a NASA mission before, like JunoCam, a community for amateur astronomers to select the craft's next areas of scientific focus.
Each of the site's graphics and visualizations is painstakingly accurate, backed by the collective knowledge of over 100 NASA and JPL contributors: the star field which makes up the site's background is not embellished but represents the sky viewed from the northern hemisphere at the point in time at which the craft reached Jupiter.
Connecting with the public and inspiring people to learn more about the mission, the spacecraft, and the discoveries NASA hoped to find, we convinced Bill Nye (the Science Guy) to come back to the small screen for our series Why With Nye. This was his first time donning the lab coat onscreen in years and marked the beginning of a resurgence in his popularity.
brent dot eveleth at Gmail
Public Interest Productions
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brent dot eveleth at Gmail
Public Interest Productions
LinkedIn
All other social media
/
brent dot eveleth at Gmail
Public Interest Productions
LinkedIn
All other social media
/
brent dot eveleth at Gmail
Public Interest Productions
LinkedIn
All other social media
/