Sennheiser Soundscape

The situation—

Sennheiser engineers some of the most advanced personal audio devices available, and yet they are overshadowed by other, more well-known headphone brands with greater reach—and bigger budgets.

The challenge—

How to introduce New York to the brand and its newest products, aimed squarely at audiophiles on the go? Create an experience that captures attention and offers product trial and purchase in the heart of New York's newest retail and commuting hub.

The solution—

My team designed and produced a stunning retail experience that captures the emotional power of music and the engineering precision of Sennheiser while making a bold visual statement in the center of Santiago Calatrava's famed Oculus.

Designed as two standalone structures, with a central passageway dedicated to premium products, the pop-up encourages a meandering browsing experience that belies the relatively small footprint.

The twenty-one hundred rods which form the profile of the structure were mapped out using parametric design tools, precisely engineered, then capped with a layer of dichroic film to capture the natural light inside the Oculus.

Process