A Year of Spotify Activations

The situation—

Spotify was looking to showcase the power of its personalized audience data and turn that into a series of immersive story moments, set within branded spaces, for partners, media managers, and creative agencies around the world.

The challenge—

We were tasked to bring to life Spotify’s deep understanding of their consumer behavior, help launch a year's worth of innovative new products and partnerships, and ultimately position the streaming music giant as the premiere data-driven media platform for advertisers.

The solution—

Across an aggressive calendar of events around the world, we developed creative strategy and produced experiences with multiple layers of content—both guided and self-driven—which formed the narrative that kept pace with their product development throughout the year.

Consumer Electronics Show

At CES, the story revealed how Spotify is connected to their listeners throughout the day, our message focused on the brand partnerships that drive new hardware/software integration for the platform.

Cannes

For Cannes, we revealed hidden insights within everyday objects, showcasing the data that surrounds every seemingly simple action taken within the platform. Hosted talks, workshops, and musical performances brought the space to life throughout the day.

The building that becomes Spotify House is, in reality, two distinct spaces: the front room hosts live performances and events, while the rooms and patio to the back have space for panels and talks as well as cocktail receptions.

DMEXCO

Dmexco brings the global leaders in ad tech together under one roof in Cologne each year, and this year Spotify showed up as never before. Building on the foundation laid out earlier in the year, the narrative took the form of a sinuous plinth that showed a seamless flow of features across Spotify's partnerships.

Branded Moments Experience

Near the end of that same year, Spotify prepped the launch of its biggest new ad product, Branded Moments. Our end-to-end narrative connected with Spotify's media agency attendees by asking guests to authenticate their own Spotify account as part of an RSVP. This allowed us to customize presentation content, collateral, and the event experience to showcase unique listening trends within each agency and city.

Partner Activations

From the success at Cannes, the Spotify team built new relationships, branching out from their traditional technology partners. We developed a lightweight, flexible design and messaging language that enabled them to drop into other brands' events or environments.

Process